Social Media and the Young Professional

I'm only half way through my winter term, I have an exam and two large papers left this week for midterms. As if that wasn't enough immediate pressure, I went to a publicity club luncheon today and the main topic was social media, and the emphasis that the corporate world is putting on it.

As a millennial, I feel fairly confident about my knowledge of technology. I'm active on several different media sites, am decent with computers, that sort of thing. But being in a communication based program at school is showing me just how important the digital world is becoming, especially for people my age (just finishing college/starting out in the professional world).

As if making the transition from school to "the real world" wasn't difficult enough, my generation is now expected to be extremely versed in all that is digital. I understand that older generations are being strongly encouraged to gain experiences with social media as well, and most of them are taking on the job.  But one of the professionals at the luncheon today explained that many corporate level individuals have the opportunity to simply delegate, or even outsource, their social media "responsibilities." 

So not only do I have to learn what is necessary for my degree, I have to continue to master whatever technology is popular at the present time. Don't get me wrong, I love the internet and computers and blogs and apps and all the goodies that come along with technological advancements. But I'm terrified that when I actually apply for a real job, I'll be held to some astronomical, outrageous expectations that I'm not capable of fulfilling.

Or maybe I'm just underestimating my abilities. Maybe I'm just having a midterm week meltdown. Only time will tell.